About Us

Welcome to Petaluma Poultry, the home of ROCKY® the Free Range Chicken and ROSIE® the Original Organic Chicken.



FAQs

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QuestionHow does Petaluma Poultry define 'natural'?

By law, any product can be called "natural" if it is minimally processed and has no artificial ingredients. At Petaluma Poultry, we define a "natural" chicken as one that was never administered antibiotics, fed a vegetarian diet free from animal by-products, raised in a low-stress, free range environment and treated with respect for its comfort, well-being and natural instincts. To take our definition of natural to an even higher level, all of our chickens eat a non-GMO diet and all of our products carry Non-GMO Project verification.

QuestionHow does Petaluma Poultry define free range?

Our organic and free range chickens have access to an outdoor pasture area that is at least half the square-footage of the chicken house, and usually equal to the size of the house. The pasture typically runs down one side of the house. We provide access to the outdoors approximately every 40 feet, and have windows about every 50 feet along the length of the house. Shade awnings, access to water and roosts and other enrichments invite the birds to go outside. A combination of soil and grass areas let the birds exhibit natural behaviors, such as dust bathing and pecking. 

Birds are given access to the outdoors during daylight beginning at approximately four weeks of age, when they are fully feathered to protect them from sun and temperature. At night, they can return to the house to roost, where they are protected from predators and cold night air. 

Free range is a requirement for organic certification, but not all free range chickens are raised organic.

QuestionHow does Petaluma Poultry define organic?

Our organic products, including ROSIE® and SONOMA RED® chickens, meet the requirements of the National Organic Standards Board and are USDA Certified Organic. In fact, the ROSIE® brand was the first chicken to be USDA Certified Organic. Certified Organic means raised in a free-range environment on certified organic farms, fed a non-GMO diet with no animal by-products and never given antibiotics. 

All of these requirements have to be certified by a recognized third-party; we use Oregon Tilth. Oregon Tilth is a nonprofit research and education organization dedicated to biologically sound and socially equitable agriculture. The organic certification process covers not only the end product, but also every step of the process and supply chain, all the way to market.

As one of the leaders in organic chicken, we hold fast to the belief that organic is more than a label; it’s an approach to agriculture that strives to work in harmony with the earth and its inhabitants to find more naturally sustainable ways to produce food. 

 
QuestionWhy do you feed an all-vegetarian diet?

An all-vegetarian diet means that we do not use animal by-products in our feeds.We believe it gives our chickens their "old-fashioned" flavor. 

Our feeds are carefully formulated to ensure a balanced diet, composed primarily corn and soybeans, including the right amount of protein, along with vitamins, minerals and enzymes important to raising healthy chickens.

Since our chickens are free range, they also have the opportunity to eat bugs, worms and grass. 

QuestionAre there hormones or steroids in your chicken?

Since hormones and steroids are used by many beef and dairy producers, there’s a common misperception that they’re also used in poultry. Federal law prohibits the use of added hormones and steroids in poultry, so you’ll never find them in our chicken.

QuestionWhat if animal gets sick?

As part of our commitment to animal welfare, we will not withhold any medically appropriate treatment. However, if antibiotics are used, the meat from those animals will not be sold under our brands.

QuestionWhat is the advantage of No Antibiotics Ever?

No Antibiotics Ever provides assurance that our chickens were raised in a program that does not contribute to the potential of antibiotic-resistant bacteria associated with the widespread use of antibiotics in agriculture; that the chickens were raised in an environment that doesn't require the administration of antibiotics to keep them healthy; and that chickens were able to grow at a normal rate.

Since we are not using antibiotics for disease prevention, we must maintain more stringent standards for animal husbandry for both the parents and their offspring. We take extra steps to prevent disease and support animal health, such as vaccinations and the use of probiotics that work with the animal’s own immune and digestive systems. These steps require additional work and expense compared to the common practice of relying on antibiotics.

 
QuestionWhere are your chickens raised?

Our chickens are raised at ranches and farms in and around Sonoma County, California.



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