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2009 2002 - Petaluma Poultry named Environmental Business of the Year by the Sonoma County Conservation Council
- Industry Safety Award from the California Grain and Feed Association
- Randy Duranceau addresses the National Organics Standards Board advocating strict enforcement of the free range requirement for organic certification of poultry
- WRAP award from the State of California for exemplary resource conservation
2001 - Sustainability Team convenes voluntarily Goal: minimize the company’s environmental footprint
- Ozonation pilot project begins Goal: eliminate the use of chlorine in the processing plant, potentially reducing water usage by as much as 85 percent
1992 - Design and construction of a state-of-the-art hatchery in Sonoma County
1989 - Petaluma Poultry raises its first organic chickens
1988 - Introduction of Rocky Jr, a smaller, younger version of the antibiotic-free, flavorful chicken
- Shainsky begins working on the creation of national standards for organic poultry and meat
1986 - Petaluma Poultry’s focus widens to include the emerging natural foods market The company stops the use of antibiotics in feed
- Allen Shainsky accepts the challenge from leading Bay Area chefs: develop a chicken with old-fashioned flavor
- Shainsky goes to the Loire Valley, France to study European poultry husbandry
- Shainsky develops a feed based on proteins of corn and soy with no animal byproducts, animal fat or antibiotics
- Introduction of Rocky - the first commercially available free range chicken
1979 - Petaluma Poultry builds its own feed mill to provide the highest quality feed for its chickens
1969 - Allen Shainsky founds Petaluma Poultry, a company focused on product for specialty ethnic markets
1952 - Allen Shainsky earns a BS degree in Poultry Husbandry from the University of California, Berkeley
1937 - Allen Shainsky, age 6, begins working on his family’s chicken ranch
1920 - Russian immigrant Israel Shainsky moves to Sonoma, California The Shainsky family begins raising chickens, becoming growers and distributors
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