Effective February 2010

Petaluma Poultry Producers("PPP") has developed this policy statement to assist end users of the Web site ("you" or "user") in understanding why PPP collects particular personally identifiable information and how PPP will help protect your personal privacy within its Web site (the "Privacy Policy"). The following information summarizes the personally identifiable information gathering and dissemination practices for PPP ’s United States Web site located at the URL, (collectively, the "Site"). Personally identifiable information ("PII") includes information that can be linked to a specific individual, such as a name, address, phone number, or e-mail address. PP reserves the right to change this Privacy Policy at any time. If PPP makes changes to this Privacy Policy, PPP will post those changes at this location and provide notice of any material changes so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. Please review this Privacy Policy on a periodic basis.

What Information Does PPP Collect?

The type of PII collected by PPP will vary with your use of the Site. PPP gathers most information during the registration processes PPP utilizes to allow access to and/or use of certain information. But, PPP may collect PII at other times, including, but not limited to, when you report a problem with our Site, when you complete survey forms, when you access the Career area, enter into a transaction through the Site, and when you request to receive communications from PPP . Below, we provide specific examples of the types of PII PPP may collect through the Site.

Contact Information: PPP may request or require contact information, such as your name, address, phone number, facsimile number, and e-mail address.

Demographic Information: PPP may collect demographic and profile data at our Site as a part of its surveys, resume collection features, recipe offerings, advertisements for its products, and/or for management and monitoring purposes in order to continue to improve the Site and the quality of PPP ’s on-line services.

Technical Information: PPP may collect Internet Protocol (IP) addresses from all users of our Site as well as the date and time of access and the Web page(s) accessed. PPP may also catalog your log-in information and your computer, browser, or operating system information and may maintain a database of aggregated information about the transactions on the Site (e.g., tool or feature utilization or recipe selection data).

How Does PPP Use that Information?

Most of the Site is informational in nature and publicly available to all users. Consequently, until you participate in surveys or register for information from PPP , you are able to browse the Site without providing any PII, although your browser may tell us what type of computer and operating system you are using as well as other kinds of technical information. Below, is more detail on how PPP uses your PII.

Contact Information: PPP may use your contact information to advertise its services and the goods and services of third parties, to create a personalized experience for you, to provide you with news and information, to contact you regarding a survey, and to get in touch with you when necessary with respect to transactions conducted through the Site, material changes in our Site's policies and agreements, new services PPP may offer, or otherwise. We may also share your contact information with our affiliates and business partners, as is necessary to provide our services and information, to facilitate the collection and use of resumes provided through the Site's "CAREER" area, for advertising purposes, and for internal business purposes. Except for sharing arrangements with PPP ’s affiliates and business partners, however, we do not share your individual contact information with other types of third parties for any other purpose, except to a court or governmental agency if required by law.

Demographic Information:PPP may share demographic data on an aggregated basis, which will not identify any particular user, with our business partners and affiliates and for advertising purposes.

Survey Results: PPP may share survey results collected through the Site with its business partners and affiliates and/or the general public, the news media, and with the U.S. Government and state governments, not only for business or marketing purposes or as may be required by law, but also to participate in government programs and initiatives.

Technical Information: PPP may use technical information to help diagnose problems with our servers, analyze Site usage trends, track user movements on the Site, and to otherwise manage and monitor our Site.

Business Transactions: In the event that PPP goes through a business transaction, such as a merger or acquisition by another company involving the sale of all or a portion of its assets, please note that the PII collected and retained by PPP may be among the assets transferred. In the event a transaction of this kind occurs that results in the transfer of PII, PPP will notify you via e-mail and/or place a prominent notice on the Site for 30 days of any such change in ownership or control and the possible changes to this Privacy Policy. Legal Action.PPP may disclose PII when legally required to do so in accordance with government requests or regulations or legal proceedings. We may also disclose PII to protect against misuse or unauthorized use of the Site or as is otherwise required to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights, or property of our users.

What About the Use of Cookies?

PPP may use cookies to enhance your experience while using our Site. Cookies are pieces of information, which PPP uses for record-keeping purposes, which the Site transfers to your computer's Web-browser for storage on your computer's hard drive. Cookies enable PPP to customize your experience on the Site. Cookies also make Web-surfing easier by automatically performing certain functions such as saving your personal preferences and by ensuring that you don't see the same advertisement repeatedly. Many consider the use of cookies to be an industry standard. Consequently, your Web browser is likely set to accept cookies. If you would prefer not to receive cookies, however, you can alter the configuration of your browser to refuse or delete cookies. If you choose to have your browser refuse or delete cookies, you should understand that it is possible that some areas of our Site will not function properly when you view them.

What About External or Third Party Web Sites?

To the extent hyperlinks or gateways (whether through banner advertisements or otherwise) are utilized to access external or third party sites, you should be aware that these external or third party sites may collect PII and are not controlled by PPP and therefore, are not subject to this Privacy Policy. PPP suggests that you check the privacy policies of these sites to determine how the proprietors of these third party sites will utilize your PII.

What About Security?

As is appropriate for the nature of PII collected and stored by PPP , this Site has industry standard security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under PPP ’s control. Although PPP has endeavored to create a secure and reliable Site, the confidentiality of any communication or material transmitted via the Internet cannot be guaranteed. Accordingly, you should consider carefully if you want to submit sensitive information via the Internet. PPP urges you to take every precaution to protect your PII when on-line.

What About "Opting-Out" of Data Collection and Use?

As you are permitted to browse the Site without registering, you can decide on your own if you wish to provide your PII to PPP (when requested) or opt-out of doing so. For example, if PPP conducts a survey, you do not have to participate unless you agree to do so. PPP also provides you with the opportunity to opt-out of certain PPP business practices where your PII may be used. For example, users may opt-out of having PPP use your PII in connection with the following activities: (i) inclusion in mailings or (ii) e-mail communications or newsletters sent by PPP . Thus, to a large extent, you can control the information you provide or share with PPP and/or its business partners.

What About Correcting, Deleting, or Updating Information?

At any time, you may contact PPP to correct, modify, or delete the information you provide to PPP through this Site. Please note, however, that the collection and uses of certain PII is necessary to provide certain information and services through the Site and the deletion of such necessary information, e.g., an e-mail address, may render a particular service or PPP ’s ability to provide it inoperable.

What About Children?

PPP cares about the safety of children on its Site and encourages parents and guardians to monitor their children's use of the Internet. Although the Site is suitable for a general audience, this Site is intended for use only by users who are over 18 years of age or the legal age of majority. Accordingly, PPP does not knowingly solicit PII from children or send them requests for personal information.

What About Any Other Questions?

If you have any questions about this Privacy Policy, the information collection and dissemination practices of this Site, or PPP ’s use of your PII, you can contact us.